Ruth has a fruit stand that faces the street. She is about two rows of vendors from Lucia. Ruth has been in business for about 12 years selling her fruits and vegetables. Through a loan from microfinance, she was able to expand her business into selling large bags of charcoal that are used for cooking. A full bag of charcoal is about six feet in height and over two feet in diameter. When Ruth received her first microfinance loan of 50,000 UGX - Ugandan shillings ($20 USD), she was able to buy a half a bag of charcoal. She quickly resold it for 50,000 UGS for a profit of about $2 USD.
Once she paid back the first loan, she received another loan for 100,000 UGS ($40 USD). From this, she was able to buy a whole bag of charcoal for 90,000 UGS, which she cut in two, and sold each of them for 50,000 UGS, (a profit of $4 USD). From there, she received a loan of 200,000 UGS and continued from there. With the additional money she is making from the sale of the charcoal, she was able to move out of the slum and send all of her children to school.
While a profit of $2/day or $4/day may not seem like a lot, $4/day equates to approximately 400,000 UGX per month, which pays the rent on an apartment that allowed her to move her family out of the slum.